Front & Back Cover — Lombard Street
Benefits Cosmetics is a beauty company founded and headquartered in San Francisco, California.
This catalog design is taking inspiration from the history of Benefits Cosmetics and where it was founded. It narrated the story through the pages of how founders, Jean and Jane Ford, started their company.
This catalog design is taking inspiration from the history of Benefits Cosmetics and where it was founded. It narrated the story through the pages of how founders, Jean and Jane Ford, started their company.
Each page contains illustrations that are inspired by popular San Francisco landmarks and incorporated a beauty "ice cream" truck that travels through the city. The catalog uses products and incorporated them into the illustrated scenery.
Illustration Locations: The Painted Ladies • The Golden Gate Bridge • Cable Cars in San Francisco
Illustrations and organization done in Adobe Illustrator and Adobe Indesign.