Goal: Design a packaging system that will compete against the national brand

HEB Packaging: Non-Dairy Delights

Hill Country Fare Packaging: Dairy-Free Frozen Dessert

For HEB's packaging, the goal is to create a packaging system that can directly compete with National Brand like Ben & Jerry's and Halo Top. 

Dieline for Non-Dairy Delights

Side Panel 

Hill Country Fare's packaging goal is to design a mid-tier package offering for the consumer that is distinctively different from the HEB system. Hill Country Fare's packaging needs to look like a mid-tier product that can compete against Breyers and So Delicious.

Dieline for Fairy Free Frozen Dessert

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